I found this article had some really great insights into the buying decisions of different levels of products from a new home down to fast food check it out…   AUSTRALIAN universities are champions of reason and evidence, yet when it comes to marketing they rely too heavily on management intuition and folk-lore. University marketing plans reflect

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Want to know why some small business owners happily hand over large sums of money to advertisers while the large majority look at advertising as an evil industry full of soul sucking vampires? The simple fact is that the later have no idea if they will get any quality leads in return for their hard-earned

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