Over the next month I’ll be providing a complete step-by-step process for creating a successful content marketing strategy to grow your business. I’m sure you’ve at least heard the buzz around “Content Marketing” lately. But what is it and how can you use it to… Build your authority Drive traffic to your website Improve your
A marketing plan is crucial for the survival and success of any business, but far to often small businesses charge ahead without serious thought about how they will attract and sell to the people in their target market. For those that do there is usually one small but very important aspect missing. In fact when
Wasting time and money sending prospects to a website that does not convert traffic to leads is like pouring water into a bucket with holes in it. No matter how hard you work you will never be rewarded. Do you generate some amount of traffic to your website, yet no one seems to sign up
When you take a step back there is very little difference between the way successful people have been doing business for hundreds of years and the new world of commerce in the technology age. Business fundamentals still apply and people still want to buy from people (not faceless corporations or websites with no personality) You
When building your business online one of the greatest assets you can have is a responsive email database. Many people talk about tricks and tips for building a database of hundreds of thousands of subscribers but I would much rather have a smaller list of quality prospects who know, like and trust me. I want
So you’ve taken your business online, created a website and now you want to know how to generate traffic, leads and sales through your new business asset. There are a number of methods to get eyes on your site and your offer, today I want to quickly show you one of the most popular and
Today’s post will show you how to improve your referral rate in an easy to implement system. Referrals are the lifeblood of many businesses (including mine). The fact that referrals already have a certain amount of trust and respect for you, and the fact that they come to you instead of you having to chase
I found this article had some really great insights into the buying decisions of different levels of products from a new home down to fast food check it out… AUSTRALIAN universities are champions of reason and evidence, yet when it comes to marketing they rely too heavily on management intuition and folk-lore. University marketing plans reflect
For many business owners when they think of marketing, copywriting is the last thing on their mind. Hundreds, thousands even tens of thousands of dollars are spent on websites, brochures, print advertisements and online marketing. Yet the specific message conveyed to customers – The words that enter through their eyes, create images in their mind
Social media as a marketing tool for business does get a lot of bad reviews, but this is mainly because so many business owners approach it without proper planning or clear goals. Instead of wasting time and energy just splashing around Facebook and Linked In adding friends, and posting content, take the time to define