A marketing plan is crucial for the survival and success of any business, but far to often small businesses charge ahead without serious thought about how they will attract and sell to the people in their target market. For those that do there is usually one small but very important aspect missing. In fact when

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For many business owners when they think of marketing, copywriting is the last thing on their mind. Hundreds, thousands even tens of thousands of dollars are spent on websites, brochures, print advertisements and online marketing. Yet the specific message conveyed to customers – The words that enter through their eyes, create images in their mind

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Social media as a marketing tool for business does get a lot of bad reviews, but this is mainly because so many business owners approach it without proper planning or clear goals. Instead of wasting time and energy just splashing around Facebook and Linked In adding friends, and posting content, take the time to define

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There’s really is no magic behind what the most successful marketers in the world do. In fact it is the most basic, yet essential elements of winning advertising that separates those who enjoy huge profits, an endless flow of orders and what seems like the midas touch in business, from those who struggle to make a single

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Wednesday 9.45am Gold Coast, Australia “Fancy words won’t sell your product, clear communication will” G’day team You would never make a major purchase from someone, who was try to sell to you in a different language. Simply because you don’t understand them, and can’t be sure exactly what your getting. So why do so many

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Monday, 1.18pm Gold Coast , Australia “The ONLY way to improve your advertising results long-term” Howdy there The title of today’s post is the same as the title of one of the chapters in Advertising legend John Caples Famous book. “Tested Advertising Methods”  It also one the most over important, yet overlooked, factors in ensuring

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