Five Minute Tips To Boost Website Conversions
Wasting time and money sending prospects to a website that does not convert traffic to leads is like pouring water into a bucket with holes in it.
No matter how hard you work you will never be rewarded.
Do you generate some amount of traffic to your website, yet no one seems to sign up for your newsletter or free report?
Do have any calls coming from your contact page?
If you answered no to these questions then read on cause these five-minute tips will turn your website into a profitable asset.
Get A Headline
It amazes me to see just how many small business website do not hit their visitors with a compelling, benefit rich headline when they land on you website.
Crafting high impact, engaging headlines that instantly draw huge amounts of readers into your website and ads is the domain of the copywriter, and now I’m not saying you can do this in 5 minutes, but you can sure beat what 99% of your competitors are doing by sitting down and thinking about what it is your customers truly buy from your.
Do they save time, money or energy?
Do you help them solve a specific problem?
What is the biggest promise you can make and keep to your clients?
Find the answer to these questions and put it up front and centre of your website and watch your conversions grow.
Give Valuable Fresh Content
A Blog is the simplest way to get people to engage with your website. Not only this but it drives traffic, improves your SEO and makes you stand out as an authority figure in your market.
“But I haven’t written since high school!” you say.
Who cares.
You obviously know a lot about your industry, your products and your services. I’m also guessing you understand the needs and desires of your target market.
So try making a few notes on something you want to talk about then speak into your phones recorder on that subject, it doesn’t have to be perfect as long as the content is informative and valuable.
Stop Talking About You And Your Business
Yes I know your website is about your business but all people really want to know is what can you do for them. Even on your “About” page you need to turn every personal feature into a benefit for the customer.
Put Testimonials On Your Home Page
A great testimonial gives you instant credibility. Here are the features of a great testimonial.
- They give specific detail and numbers (where appropriate) on how you helped that client achieve a goals or fix a problem.
- They are short and sharp. One to two sentences
- They have a full name and details, a picture is even better. Otherwise people think you’re just making it up. I know I do when I see “G. Smith, Vic.
There you have it, 4 simple five minute fixes to boost your website conversions.
I’d love to hear any tactics you have tried that have improved your rates also.
To your future prosperity,