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You are about to discover exactly how to develop a systematic and continual “Cycle Of Referrals”.

Taking control and creating a systematic and continual circle of high quality referrals is often one of the cheapest and most effective strategies for bringing in new high paying clients.

Yes, a lot of businesses do generate a large amount of new leads through word-of-mouth and referrals; in fact you may already be doing very well from referrals yourself.

But when you develop a consistent and finely tuned referral marketing strategy instead of just winging it, you soon realize just how much money you may be leaving on the table.

It all comes back to developing the “Life-Time Value” of your customers.”

By this I don’t just mean repeat business, but how much money they can potentially bring you through new referrals.

Before we go into a simple proven 5-step referral system, I want to show you a very easy way to get started with referrals.

If you currently are not getting any work through referrals then here’s a big secret right now that I can guarantee will increase your referral rate starting tomorrow.Screen Shot 2013-01-15 at 3.38.35 PM

JUST ASK!

I see over and over business owners who feel that asking for a referral or encouraging referrals is below them and makes them seem desperate for work.

This is far from reality…

When you have provided a good service or product for someone and delivered on your promises they are all too happy to refer their friends, family and colleagues.

Recent studies by large Consumer Direct Sales Organisations andCompanies indicate that the average person has
a circle of influence of 52 people. That means 52 people who are very similar to themselves whom trust their judgement and listen to their recommendations.

In another related study it was found that on average a satisfied customer tells only three people about their satisfactory experience with your business.

With this 5 step system we are aiming to close that gap and vastly increase your referral rate and income starting today.

Another major side benefit of clients acquired through referrals is that they tend to be better-qualified leads that are less price resistant because you have already received the tick of approval from a trusted friend.

Clients who you acquired through your referral system will also be more likely to refer even more customers to you in the future because they understand how the system works and that you encourage referrals.

Ok so now we see the obvious and hidden benefits of a great referral system we will next dive into the specific steps of setting one up for your business.

Make sure you keep an eye out for the next article in this series where we will go start to to track your current referral rate and also show you how exactly to introduce your referral program to your clients.

To your future prosperity,

James Brine
Direct Response Marketing and Copywriting Specialist

P.S If you would like to discuss creating your new referral program contact me here and I will get back to you shortly

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