After developing this clients USP we moved onto developing a website that would convert more of his their website traffic.
I created a database of all past, prospective and current clients who were then uploaded to an email marketing software for regular contact. After redesigning the Badgelink website and implementing a sign up form for free sample request we then began marketing to the this clients database which had not been utilised before.
From a website that was generating no response we now have regular orders and samples requests coming in daily and a customer database that is now being reactivated and consistently marketed to with great results.