The Missing Element From Your Marketing Plan
A marketing plan is crucial for the survival and success of any business, but far to often small businesses charge ahead without serious thought about how they will attract and sell to the people in their target market.
For those that do there is usually one small but very important aspect missing.
In fact when you look at it objectively it could be the most important aspect of your entire marketing system.
YOUR MARKETING MESSAGE
Websites, brochures, business cards, flyers, Facebook, Linkedin, SEO, Google Adwords.
These are the things small business owners think about when they want to build their business, and they are all very important tools for exposing your business to the people most likely to buy from you.
But unless you have something good to say when it reaches their eyes it will pass by with the thousands of other marketing messages they are exposed to each day.
So How Do You Get Your Marketing Materials Noticed?
It all comes back to understanding the unique benefits you offer your target market and giving them a compelling reason to find out more.
How will you
- Save or make them money?
- Provide a solution to their major problems?
- Improve their lives?
- Reach their goals
- Save them time
What is the biggest promise you can make and keep to your ideal customer?
Ok well tell them about it, and don’t be shy.
Don’t worry about what others will think, or if it will sound stupid to people who are not interested in your products or service, because they don’t matter.
The only people you want to think about when writing your marketing materials are the ones who are most likely to give you money.
Because there’s nothing you can say to someone who doesn’t have a need or desire for your products to change their mind, and you will soon learn it can be very expensive try to.
So before you spend another sent on advertising or marketing, you need to research and pinpoint the compelling message that must be consistently communicated to your target market.
The art and science of well crafted copywriting is a massive subject that takes years of study, testing and refinement to master, but once you do your marketing results will instantly reflect the value of this critical marketing skill.
For more articles on copywriting and how to use it effectively visit http://jamesbrinemarketing.com/category/copywriting/.
Or if you would like to learn more about how I can increase the response rates of all your marketing materials using proven direct response copywriting, call 0423 311 683 or email or Contact Me Here
To YOUR Future Prosperity,
James Brine