A marketing plan is crucial for the survival and success of any business, but far to often small businesses charge ahead without serious thought about how they will attract and sell to the people in their target market. For those that do there is usually one small but very important aspect missing. In fact when
Today’s post will show you how to improve your referral rate in an easy to implement system. Referrals are the lifeblood of many businesses (including mine). The fact that referrals already have a certain amount of trust and respect for you, and the fact that they come to you instead of you having to chase
I found this article had some really great insights into the buying decisions of different levels of products from a new home down to fast food check it out… AUSTRALIAN universities are champions of reason and evidence, yet when it comes to marketing they rely too heavily on management intuition and folk-lore. University marketing plans reflect
For many business owners when they think of marketing, copywriting is the last thing on their mind. Hundreds, thousands even tens of thousands of dollars are spent on websites, brochures, print advertisements and online marketing. Yet the specific message conveyed to customers – The words that enter through their eyes, create images in their mind
Social media as a marketing tool for business does get a lot of bad reviews, but this is mainly because so many business owners approach it without proper planning or clear goals. Instead of wasting time and energy just splashing around Facebook and Linked In adding friends, and posting content, take the time to define
Often whilst driving, I’ll hear Radio commercials advertising to me businesses that; to simply put, I’ll never visit. Sure, they may be offering a great product or service, but I’m part of this new, modern, fast paced, time poor demographic of people who are finding their weekends ever so jam packed juggling work, family
Today I’m going to reveal why so many business owners who think they are doing everything right, still can’t manage to break out from the pack. You’ll see how you can skip over the wannabe entrepreneurs, and actually “Get Results”. So instead of generating an income from your business, you create a lifestyle. Ok, now
There’s really is no magic behind what the most successful marketers in the world do. In fact it is the most basic, yet essential elements of winning advertising that separates those who enjoy huge profits, an endless flow of orders and what seems like the midas touch in business, from those who struggle to make a single
Leads, Prospects, Targets, Fresh Meat…. Whatever you may call a prospective buyer. There’s one common truth… We can never have too many. Well maybe you can, but that’s a problem I think we all love to have. But how do we get them, and then how do we keep a steady flow coming to your
I’m going to give you an insight into a basic fundamental of any marketing or advertising campaign, that is overlooked by small businesses 90% of the time. “Who are you selling to and WHAT are they really buying from you” Now this may seem like a simple question with an obvious answer. But when we are trying